[SOLUTION] Vacation Packages Data

SPSS I ASSIGNMENTASSIGNMENT OBJECTIVES:This assignment is designed to give students an opportunity to:(I) Review basic SPSS functionalities by performing basic descriptive and inferential statistics.(II) Practice identifying variables and inferential statistical analyses neededto answer given questions.(III) Practice interpreting basic descriptive and inferential statistics.THE ASSIGNMENT:For this assignment you will be using SPSS to analyze a data set provided by theProfessor. You will need to run the appropriate statistical tests to answer thequestions provided below. Please type up your answers to the questions in a worddocument; you can be succinct, but you need to provide statistical evidence tosupport your answers. You will submit the word document and your completeSPSS output file to Canvas; expect point deduction if this requirement is not met.Please note that this is an individual assignment and should reflect your ownefforts to conduct analyses and interpret results.THE SITUATION:You just started working for a company that specializes in offering Europeanvacation packages to American consumers. The company is trying to develop newpromotional campaigns that are supposed to help increase sales for the vacationpackages to the UK. Currently, the company offers two different vacation packagestyles: all-inclusive packages or personalized packages that provide customerswith more flexibility in designing their own vacation. Your supervisor just finishedcollecting some data with a Qualtrics survey and hands you over the data set.Your task is to answer the questions you were given and come up with a finalrecommendation for the promotional campaign. The next section summarizes thesurvey questions, the scales respondents were given to answer each question,and the variable names corresponding to the SPSS data set.VARIABLES:1. Sights – How important is a well-structured itinerary that covers all majorsights in the shortest amount of time?o Slider scale ranging from “0 = Not at all important” to “10 = Extremelyimportant”2. Price – How important is the price factor of booking an all-inclusive vacation?o Slider scale ranging from “0 = Not at all important” to “10 = Extremelyimportant”3. Rel_All_Incl – How relaxed would you feel on an all-inclusive vacation?o Slider scale ranging from “0 = Not at all relaxed” to “10 = Extremely relaxed”4. Rel_Indiv – How relaxed would you feel on an individually planned vacation?o Slider scale ranging from “0 = Not at all relaxed” to “10 = Extremely relaxed”5. Fam_Fri – Having family friendly amenities is important to me.o Ranging on a scale from “1 = Not at all important,” “2 = Somewhat important,” to “3 = Very important”6. Flex_Itin – Having a flexible travel itinerary is important to me.o Ranging on a scale from “1 = Not at all important,” “2 = Somewhatimportant,” to “3 = Very important”7. Trip_Length_All_Incl – How many days would you go on an all-inclusive trip?o Slider scale ranging from 0-20 days8. Trip_Length_Indiv – How many days would you go on an individually plannedtrip?o Slider scale ranging from 0-20 day9. Prior_UK – Have you every vacationed in the UK before?o “1 = No”o “2 = Yes”10. Abroad – Have you every vacationed abroad (i.e. outside of the USA)?o “1 = No”o “2 = Yes”11. Int_Vaca – How many international vacations (i.e. outside of the USA) haveyou taken within the past 10 years?o “1 = 4 or less vacations”o “2 = 5 or more vacations”12. Gender – What is your gender?o “1 = Male”o “2 = Female”13. Age – What is your age?o “1 = 18 to 34”o “2 = 35 to 54”o “3 = 55 or above”14. Marital – What is your current marital status?o “1 = Single”o “2 = Partnership and Married”o “3 = Divorced”15. Income – What is your current household income?o “1 = Below $30,000”o “2 = $31,000 to $60,000”o “3 = Above $61,000”QUESTIONS:1) Is the relationship between the importance of having family friendly amenitiesand age significant? What can you conclude? Is the relationship between thenumber of international vacations in the past 10 years and age significant?What can you conclude? (3 points)2) Do respondents feel significantly more relaxed during an all-inclusive vacationor during an individually planned vacation? (3 points)3) Does gender or having vacationed in the UK have a significant relationshipwith importance of price factor of booking an all-inclusive vacation? Whichvariable (gender vs. having vacationed in the UK) has a significant relationshipwith importance of well-structured itinerary that covers all major sights in theshortest amount of time? What can you conclude? (3 points)4) Compare the measures of central tendency and dispersion statistics for triplength for all-inclusive and individual trip. Which trip is longer? (2 point)5) Do you have any concerns about the data set or the information given to youby your supervisor? (2 point)6) What is your recommendation? What key attributes and details should beincluded in the promotions to attract the most suitable customers for thedifferent vacation packages? Also think about which demographic variable seems to be most important here. (2 points)


So much stress and so little time? Take care of yourself: let us help you with your task on
[SOLUTION] Vacation Packages Data
Get a 20% Discount on this Paper
Get Help Now

Order Solution Now at a 15% Discount!

Do My Homeworkk
Unlock Better Papers
Pages (550 words)
Approximate price: -

Why Hire a Professional Essay Writer from DoMyHomework

Quality Urgent Essays

Domyhomeworkk online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.

Professional and Experienced Academic Writers

A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.

Affordable Urgent Assignment Help

Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At domyhomeworkk.com, we guarantee you cheap and urgent essay help without compromising the quality.

24/7 Available Urgent Essay Writing Service

Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.

Plagiarism Free Essays Online

The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.

Wow Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.


Custom Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.