[SOLUTION] Unusual Foods

Market Research: Unusual FoodsInterview GuideThis exercise is meant to highlight the complexities and challenges of gathering accurate market research.BackgroundYou have been hired as a market research consultant for a very successful, urban restaurant considering expanding its menu to include some “unusual” foods.  You have been asked to conduct some interviews to understand more about the consumer definition of “unusual” food.Objectives:Objectives of the interview are:to find out how the person you interview defines unusual foodsto determine how s/he feels about unusual foodsto learn some of the foods that s/he has eaten that s/he considers unusualto learn under what conditions s/he is most likely to eat unusual foods.Method:Find 3 people to interview. The interview should take no more 10 minutes. The topic guide below can be used to guide your questions.AssignmentConduct 3 market research interviews (with 3 different individuals. Optional – you can create you own questions. Your topic is “unusual foods”. When you have completed at least 3 one-on-one interviews, post your response to the following questions in approximately 500 words. Focus your posting on your market research process and what you learned about the research process (NOT the specific results that you obtained from the interviews.)Do you consider your interview successful? Why or Why not?What are some of challenges of conducting your interview?What would you do differently if you were to conduct this interview again?What are the 2-3 conclusions you learned from this small research about unusual foods and preferences? (Of course, more interviews are needed for a statistically significant sample or decision-making.)Also, please respond to at least two of your fellow student postings, offering questions or comments that further the discussion. Your response may be to support, question, add new information or present another point of view. Your goal is to engage your colleagues in discussion.  Credit is NOT given for stating what you “like” about a colleague’s post in a response.  You must agree (with supporting details), disagree (with supporting details), add new information, or discuss an alternate point of view.

 

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