[SOLVED] Strategic Management
Create an 8 pages page paper that discusses strategic management. The analysis of these factors can reveal the internal strengths and weaknesses of a company (Barnet, Internal Organizational Analysis). McDonalds is one of the biggest fast-food restaurants with a customer base of 47 million. McDonalds operates in almost 119 countries in the world. It has a complicated distribution channel and its suppliers network is spread throughout the world. McDonalds marketing strategy aims to raise sales and to maintain its brand image. McDonalds constantly alters the strategies according to the customers tastes, the standard of living, and opinions. McDonalds is quite approachable in countries where people are sensitive towards consuming various foods, for example, the market of India (Scribd, Internal Analysis on Macdonalds).
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