[SOLVED] Sport Marketing
Scope Using the assigned course readings on sport licensing, sponsorships, and branding, write a fiveor six-page (double spaced) paper on the importance of what benefits/values do they bring to the intercollegiate or professional Canadian sport environment. Students can either focus on Canadian Colleges/Universities or Canadian Professional sports Questions that need answering in the paper. What role does sponsorship have if any towards post-secondary or professional sports? Does branding really work in the Canadian post-secondary athletics program? Give examples where sponsorship works well or works poorly, give detail explanation why these experiences in the market happen. In other words, what is the magic that makes it work? Give examples of where positive branding does increase attendance, and result in positive customer relationships, increased retention, or the adoption new clients. What lessons have we learned from the last 15 years of sponsorship and branding
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