Social Media Marketing Plan | Get Solution Now

The purpose of this assignment is to create a marketing plan and corresponding crisis communication plan for dissemination through social media. Whereas social media originally began as a means for friends to stay in touch, it has quickly grown into an expansive platform for connecting people all across the world, and it plays an integral role in any marketing initiative. In the industry of sports marketing, social media allows fans to engage with teams and brands and enables news to disseminate in real time. Audience members can respond to sports events with tagged photos and hashtags, while athletes can communicate directly with their fans, promote sponsors, and keep the public informed of their schedules. Viewers can live-stream games on multiple platforms. Teams can track fan engagement, spending, and attendance while posting game schedules, selling tickets, and promoting fan-specific content through their own mobile apps. Essentially, social media is a fundamental tool by which sports marketers can create competitive advantage for themselves within the sports business landscape.  This assignment will be completed in two parts. For the first part, assume that you are tasked with developing a social media marketing plan for the sports team of your choice. This team is relocating to a new home stadium on the opposite side of the city and needs promotional material for rolling out this announcement. While the move is not a re-branding of the team name, logo, or mascot, consider how you could market this move with a positive spin that will honor fan loyalty. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand.  You may use the “Social Media Marketing Plan Template” to brainstorm and organize your thoughts, but the assignment you turn in for grading will be submitted as a 500-750-word paper. The plan should include at least three or four sentences on each of the following elements.  1. Marketing Goals – Explain the message you are trying to communicate to your target audience and relate the anticipated outcome of this communication.  2. Target Audience – Determine the fan DNA of the team and provide a profile of the consumer you are targeting. List this fan’s top five consumer traits.  3. Message – Relate the core content of your social media marketing plan: the announcement of the team’s relocation. What specifically do you want fans to know about the relocation? How will you be communicating this: an infographic, a photo, a photo series, a video clip? Provide rationale for why you are choosing this method of announcing the relocation and remember that this message should support the larger goals of the team and its brand.  4. Social Media Platforms – Decide which three social media platforms you will use to disseminate this information about the team’s rebranding in order to reach the greatest segments of the team’s target audience. How do the social media platforms you have chosen reflect the team’s fan DNA?  5. Audience Influencers – Determine influential people within your organization or current fan base who can act as influencers of and supporters for your campaign. Consider players and coaches, team sponsors, recognizable leaders and fans, and celebrity endorsers. Explain why the individuals you have selected will be optimal spokespeople for this campaign.  6. Timeline – What are your goals when it comes to the timeline of this campaign? Outline the agenda for your campaign’s release based upon the timeliness of the season, its relation to the team’s relocation, and any other special events.  7. Competitive Advantage – Explain how the marketing strategies of this social media campaign will help the team gain an advantage over their competition.  8. Evaluation Metrics – How will you measure the success of your social media campaign? Describe at least three methods of evaluating the campaign’s success on social media. (For example: increase in total number of followers on a particular social media site, number of interactions or hits on the social media content, sales results and revenue generated directly by the campaign, or the number of likes/shares/comments related to the campaign, etc.)  Mock up an image of the social media content you would post to announce the team’s relocation. You are welcome to use Photoshop, if you have access, or to utilize a free platform, such as Canva, to enhance the quality and design of your content. Select your wording, images, and content carefully, remembering to follow the format used by each specific social media platform (e.g. character limits, use of hashtags, etc.). Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team.  For the second part of the assignment, in approximately 250 words, develop a crisis communication plan and describe how you would tactfully use social media to preemptively navigate a negative situation before it spins out of control and becomes detrimental to the team. In the case of this sports team relocation, fans may be upset about how the move to a new stadium will affect their priority as season ticket holders or how it will affect their commute to and from games, or the general public in the vicinity of the new stadium may be displeased with the influx of traffic/increase in noise on game days. How would you use social media to counter a potentially negative backlash while supporting the team and encouraging fan involvement in a strategic way? While you may not be able to respond to every negative social media response, provide some general ideas of the types of replies you might include to combat the potentially negative responses on each of the three platforms in your social media campaign.

Order Solution Now

So much stress and so little time? Take care of yourself: let us help you with your task on
Social Media Marketing Plan | Get Solution Now
Get a 20% Discount on this Paper
Get Help Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with Do My Homeworkk
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Philosophy
The paper was done to my satisfaction. Thnk you.
Customer 452443, November 18th, 2021
National Security Intelligence and Security Analysis
Timeliness
Customer 452457, November 3rd, 2021
Economics
Thank you - much appreciated!
Customer 452493, April 2nd, 2022
Other
Thank you! :)
Customer 452493, May 14th, 2022
Classic English Literature
Much appreciated - thank you very much!
Customer 452493, April 13th, 2022
Nursing
Looks good. Thank you!!!
Customer 452503, April 25th, 2022
Other
THANK YOU SO MUCH!
Customer 452493, May 16th, 2022
Nursing
Excellent! Followed directions and completed a great paper
Customer 452445, August 22nd, 2021
Business and administrative studies
Thank you so much for your help!!!!!
Customer 452519, November 9th, 2022
Finance
Wow! I should never have doubted you guys. Thank you for the excellent grade
Customer 452443, August 27th, 2021
Philosophy
Thank you! Will definitely use the writer again.
Customer 452443, October 22nd, 2021
Anthropology
Thank you
Customer 452445, August 20th, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code ESSAYHELP