Read the case study: https://hbr.org/2015/06/case-study-can-retailers-win-back-shoppers-who-browse-then-buy-online After reading please answer the following questions: 1. Why is showrooming a problem? Should Benjys address the showroomer behavior or ignore it? How should they address it? 2. What could Benjys do to convert more of these showroomers to a purchase? 3. What else can Benjy’s do to “level the playing ground” between them and online retailers who have lower costs than traditional brick-and-mortar retailers? Specifically, how can Benjy’s increase margins without increasing price to the consumer? Word document, font size 12, double spaced, two pages
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