[SOLUTION] Research Method

Nakata, Cheryl, and Yili Huang. “Progress and promise: the last decade of international marketing research.” Journal of Business Research 58.5 (2005): 611-618.Assignment FormatFont: Times New Roman 12 size with 1,15, line spacingThis assignment should be 2500 words (+/- 500), excluding references and cover page. You can use the following general criteria as a guidance on the structure of the literature review:• Introduction (600)o Problem formulation – what is the main objective of your literature review?Which topic or field is being examined?• Methods (300)o Literature search – finding materials relevant to the subject being explored,with clear procedure of searching.• Main Body (1000)o Analysis and interpretation – discussing the major debates, trends, theoriesand findings about a certain topic, maintaining the focus established in theintroduction. Derive at least two themes out of the literature reviewed.• Conclusion (600)o Summary – review the main objectives and findings of the literature review,as well as provide the reader with at least one/two refined research question(s) in the light of your reading and outline areas for future research.Preparation to this assignmentTo complete this assignment, you can refer to: Textbook: Ch. 5 ? Reuber, A. R. 2010. Strengthening Your Literature Review. Family business review, 23(2): 105-108Please note that literature reviews are NOT:1) A shopping list of all that is published on a specific topic.2) Short summaries of each individual journal articles, without (or very little)relationships to the purpose of the review.Short, J. (2009). The art of writing a review article. Journal ofManagement, 35(6), 1312-1317.


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