[ORDER SOLUTION] Promotion Industry

Purpose of this assignment: To help you think through and better understand the Promotion Industry and the various traditional elements (i.e. consumer product companies, advertising agencies, media placement firms) and how technology has allowed for a new era of consumer control, streaming versus cable viewing, social media influencers and product endorsers, et cetera.  The BOOK: https://drive.google.com/file/d/14-zjpt8uIsHHwonYBWpDfpIxtVaFxerI/view?usp=sharing Assignment Instructions: Choose ONE (1) of the following three options and answer thoughtfully and thoroughly.  The concepts are from Chapter 2 in your PROMO 2 textbook.   Assignment option 1: Briefly describe the power struggle now taking place in the promotion industry. Who, beyond advertising agencies, is exerting power in the industry, and in what ways? Assignment option 2: Huge advertisers such as Procter & Gamble spend billions of dollars on advertising every year, yet they still rely on advertising agencies to prepare most of their messages. Why wouldn’t a big company do all its own advertising in-house? Assignment option 3: Explain and give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion. But then make sure you have an Introduction paragraph explaining that, and then a Conclusion paragraph that ties it all together and reflects on the similarities (and the differences if they exist) of each student’s experience. Final Comments about Individual Weekly Assignment Submissions: Your answer should be a minimum of four paragraphs, single-spaced.  Proofread your work before you submit; it only takes a minute or two and will almost always save you point deductions.  Save your final work as a Word document (.doc).  Do not save as a .pages or .pdf file, nor provide a link to the Google Doc (which is only to be used to create a working draft, not submitted to the instructor). Alternatively, you can copy and paste your final work into the Canvas textbox, but proper formatting and any numbering needs to be maintained for gradability.  Again, the concepts are from Chapter 2 in your PROMO 2 textbook. Previous Next

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