[SOLUTION] Planning and SWOT Analysis

Instructions and Case Background You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways.  Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways’ CEO requesting an assessment of the airline’s ability to become a “major U.S. airline” and the subsequent steps it needs to take to make that happen.   You will use the course materials for weeks 1 – 3 and your research findings based on the Silver Airlines’ links below. This information will allow you to perform an analysis on the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats toward becoming a major US airline.   You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.   Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico.  Expanding its flight routes within the Caribbean makes the company the highest volume airline to the Bahamas and the Caribbean.  In addition to its Bahama and Caribbean flights, Silver Airways serves the southeast and a few northeast states. Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines. Your analysis, SWOT table, goals and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course materials and links provided.  Research Links https://www.silverairways.com/ https://www.seaborneairlines.com/ https://www.silverairways.com/about-silver/seaborne https://www.silverairways.com/about-silver/press-room/article/2017/08/01/silver-airways-announces-major-strategic-growth-developments-and-new-leadership You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table and goals and objectives.   Note:  Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be supported by your independent research and the course materials. You are precluded from the use of any existing SWOT analysis, SWOT Table, and goals and objectives ascertained from anyone else’s source material (e.g., internet sites, for-pay websites, existing documents, video resources, and the like).  A zero will be earned for not doing your own analysis.   How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double spaced.  Use 12-point font.  The final product will be 4-5 pages in length, excluding the title page and reference page.  Write clearly and concisely. Create a compliant title page that provides the paper’s title, your name, the course number, the section number, the date and your instructor’s name. Use the following headings in the same order they appear below in completing your project: Introduction Write an Introduction paragraph.  The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.  The introduction is often written after the paper is completed.

 

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