[SOLVED] Nike Advertising Campaign Analysis
Write an article on nike just do it advertising campaign analysis Paper must be at least 2000 words. Please, no plagiarized work! Major trends in marketing Global marketing has witnessed several trends that have revolutionized the ways companies inform and persuade customers to start using their products and services. One of the trends is the shift from mass media advertising to specialized media that caters for personalized consumption patterns and segmentation of the market in terms of income levels, tastes and preferences (Batra, Myers and Aaker, 2009). In this case, Just Do it campaign initially focused on the mass market through appealing to target audience regardless of income, age, and sporting activities. However, Nike shifted the campaign to niche markets such as athletics sports, football and young generation who prefer fitness through seeking celebrity endorsements (Batra, Myers and Aaker, 2009). Another trend is the use of data-based marketing as opposed to focus marketing thus Nike has shifted its efforts to market research activities that aim at identifying the consumer incomes changes, changes in tastes and preferences (Shah, K &. DSouza, 2009). Accordingly, the internet and new media channels like YouTube, direct marketing through e-mails and digital platforms like twitter and online discussion forums have enabled Nike to cut its advertising costs on traditional media and focus on new media channels that elicit high feedback and interest among consumers. Web-based marketing has enabled companies to reach the global market due to instance response and its ability to elicit responses. Another major trend in marketing is the event marketing that entails face-to-face conversations via trade shows, live events and corporate meetings (Carbasho, 2010).
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