[SOLVED] Mirror- the in House Fitness Company

Key Learning Objectives (for all written activities): 1) Apply knowledge learned in specific modules to actual business phenomenon. 2) Develop/enhance business research and analysis skills. 3) Communicate marketing knowledge in a formal business style research report/insight. Instructions • For citations, please use APA style. Information on APA style can be found through various online sources. Please note that there may be various variations of the APA style so whichever one you use would be fine. However, please maintain consistency in whichever format you use. Here is an example. In-text Citations Transaction cost theory, originally proposed by Coase (1937) and then developed upon by Williamson (1975), examines the efficacy of performing a particular transaction internally versus externally (Geyskens, et al., 2006). In that regard, TCA evaluates the benefits and disadvantages of outsourcing vis a vis in-house development of a product (Ang and Straub, 1998; Bhali and Rivard, 2003; McNally and Griffin, 2004). 1|Page, McNally, R.C., and Griffin, A. (2004). Firm and individual choice drivers in make-or-buy decisions: a diminishing role for transaction cost economics? Journal of Supply Chain Management. 40(1), 4-17. • The research paper must have a minimum of 10 references in the bibliography section. The sources that are provided in this paper can be part of the 10 references. • Page Length: 4-7 pages, single-spaced (including any charts; excluding cover page and bibliography). The paper must be at least 4 pages in length and must have a cover page. While there is no penalty in terms of going over the 7-page limit, it is recommended that you stay as close to that number as is possible to minimize any repetition, etc. • Students are not required to include charts/figures but if you do choose to use these, the charts must be embedded in the main body of the paper (in relevant sections) and not in an appendix. Chart/figure numbers and titles must be used. Please make sure that the chart/figure is legible. Please cite the source for the chart at the bottom. Example Figure 1: Housing Demand in the US, 2019 Source: Zillow Group • Important – Students are required to meet the Turnitin threshold of 20% content match or less. Turnitin is already integrated in Moodle and all you need to do is click on the assignment link and it will give you the option to upload the paper and will generate a content match percentage score. If your match percentage is higher than 20%, you will have the opportunity to take down the document and re-submit it until the due date. Please note that sometimes the Turnitin system, 2|Page. Please avoid excessive use of direct quotes from any of the research sources. The write-up/answers should be in your own words and excessive use of direct quotes will almost certainly raise the Turnitin content match percentage. • Each question must be labeled, {e.g. Q1 (a)}, and must be answered separately. • Students should use additional research (beyond what is provided with the assignment) to support your answers. • Unless otherwise, late submissions may not be accepted or may receive partial credit only. If an extraordinary event prevents you from submitting your paper on time, please advise both myself and the academic coaches ahead of time or at your earliest. This activity relates to material covered in Modules 1 & 2. Please leverage relevant information from the modules to help you develop answers to assignment questions. This activity focuses on Mirror, the in-home fitness company. Selected URLs 1. Mirror website 2. CNBC Article on Lululemon’s Acquisition of Mirror 3. Fitness Industry Article & Video 4. Forbes Article 5. Classpass 6. YMCA 360 Online Exercises In addition to the above URLs, you must conduct additional research to develop a deeper understanding of trends in home fitness industry. Q.1. This question has four parts: a) Develop a brief description of Mirror’s business model. Use research to support your answer. (10 points) Answer Format: Minimum 2 paragraphs. Or you can use separate heading/sub-headings. 3|Page This information is proprietary to Dr. Imran Khan. Scanning, copying, website posting, or reproducing and sharing in any form is strictly prohibited. Hint: A business model analysis typically identifies products/services offered, customers served, and the revenue model. A business model analysis should also highlight cost centers and profitability. b) Who is Mirror’s direct and or indirect competition? Explain your answer. (10 points) Answer Format: Use separate headings followed by a brief write-up for each. c) What are Mirror’s competitive advantages over its rivals? List and briefly explain each competitive advantage. Use research to support your answer. (10 points) Answer format guidance: For part c, use separate headings for each competitive advantage followed by an explanation of the advantage. d) Can Mirror sustain its competitive advantages over the short and or long-run? Explain your answer. (10 points) Answer format: For part d, you should breakdown the answer into two sections, i.e., short-term (1-2 years) & long-term (3-5years) followed by brief discussion. Q.2. (a) Identify and explain 5 criteria a consumer is likely to use when deciding which type of home fitness product/service to purchase or subscribe to? Use research to support your answer. (25 points) (b) How does Mirror rank on each of these criteria? (Excellent, Good, Fair, Poor)? Explain your rationale. (5 points) Answer Format: For part (a), list each criterion using a heading followed by an explanation of why that criteria are likely to be important to a used vehicle buyer. For part (b), you can develop a chart/matrix or use a different format. Briefly explain the rationale behind each ranking. Q.3. (a) Keeping in mind the need to expand revenue base, which strategy(ies) should the company use in the next 1-2 years, and how? Explain your answer. You can choose the strategy(ies) from Figure 1 or you can propose on of your own. (15 points) (b) Keeping in mind the need to grow revenue while also improving profitability, which strategy(ies) should be used in 3-5 years and how? Explain your answer. You can choose the strategy(ies) from Figure 1 or you can propose on of your own. (15 points) Hint: One way to come up with a strategy is to review the SWOT analysis to see if you can find something there that may be worth exploring or something which may be relevant to the strategies listed in Figure 1. Another way would be to look at the customer purchase criteria which you identified. 4|Page This information is proprietary to Dr. Imran Khan. Scanning, copying, website posting, or reproducing and sharing in any form is strictly prohibited. Answer Format: Each part must be answered separately. Figure 1: Marketing Strategies 5|Page


So much stress and so little time? Take care of yourself: let us help you with your task on
[SOLVED] Mirror- the in House Fitness Company
Get a 20% Discount on this Paper
Get Help Now

Haven’t found relevant content or pressed for time? –Don’t worry,  you have a team of Marketing professionals to help you.

All you need to do is fill in the order form in the upper right corner and upload the files that are crucial for your assignment. Also, don’t forget to specify whether your assignment has to be based upon specific research, theory, method, or program. After that, we will assign the most suitable expert to complete your assignment. You can always chat with your expert and ask any questions you have during the working process.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Get personalized services with Do My Homeworkk
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Excellent! Followed directions and completed a great paper
Customer 452445, August 22nd, 2021
Chemical Engineering
Amazing. The writer delivered the draft earlier than expected, lol. I am pleased with the work; I hope my supervisor will like it too.
Customer 452443, September 1st, 2021
Thank you!
Customer 452493, May 29th, 2022
Business and administrative studies
Thank you so much for your help!!!!!
Customer 452519, November 9th, 2022
National Security Intelligence and Security Analysis
Customer 452457, November 3rd, 2021
Thank you
Customer 452445, September 8th, 2021
Customer 452493, May 16th, 2022
Excellent. Thnk you
Customer 452443, October 22nd, 2021
Thank you
Customer 452445, August 20th, 2021
Awesome work, responded well and clarified everything.. Would definitely recommend, great service
Customer 452445, September 8th, 2021
Great services.
Customer 452443, November 22nd, 2021
Classic English Literature
Customer 452493, April 19th, 2022
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code ESSAYHELP