Marketing Strategy Writing
Writing Assignment (15 pts) 1. Segmentation (6 pts) You have billions of people in the world whom you could date. How do you narrow down that huge pool? Use the four types of segmentation (Geographic, Demographic, Psychographic, Behavioral) discussed in class to break down your market. Construct a geographic segmentation variable. Explain your choice. Construct a demographic segmentation variable. Explain your choice. Construct a psychographic segmentation variable. Explain your choice. Construct a behavioral segmentation variable. Explain your choice. Note: for each variable, make sure to include levels. 2. Targeting (3 pts) Now that youve narrowed down the pool into more manageable segments: Construct a target market from your variables. Explain your choice of target market. 3. Positioning (6 pts) Youve finally selected a target market. Now: Create a positioning statement relating how you will position yourself for your target market. Explain how your unique value appeals to your target market. Explain how your reasons to believe support your unique value. 4. Final Thoughts Anything youve learned about yourself through this paper.