[SOLUTION] Marketing Strategy

Analyse the current marketing strategy of Namshi, the fashion online retailer in Middle East Region and provide recommendations for the future marketing strategy. • You should describe the current marketing strategy. • You should identify the drivers of the market, i.e., what drives customers decisions in this market. For example, key points in the customer decision process, key customer attitudes and perceptions, segmentation patterns, etc. • What are the likely changes in the market in the next few years? • Offer your evaluation of how the marketing strategy needs to change to adapt to these changes. • Offer two ideas of how the company/product/service might implement this future marketing strategy in a specific field such as pricing, promotion, distribution, product (the 4Ps). This is not a marketing plan, but only an illustration of what your recommended strategy implies. Note the following: • You are not expected to collect new data for this assignment – rely on secondary data or your own experience. Where there is uncertainty, state the assumptions behind any estimates or forecasts you make. • The paper can be in any format you wish, and should be a maximum of six pages, including any tables of exhibits, but excluding any title or contents page.

 

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