[SOLVED] Marketing Communications and Promotion
The work is to be 6 pages with three to five sources, with in-text citations and a reference page. Social network participation seemingly continues to grow without bounds owing to the fact that more people look forward to connecting, sharing, and connecting with individuals who are like-minded via the internet (Paley 2005). The current number of signed up online users in social sites stand at hundreds of millions. This number continues to grow, with many being affiliated to more than a single network. This marketing avenue would be viable since, for green marketers, the approach of social networking affords a compelling medium of communicating with consumers affiliated with green products or have an open mind to listen. Currently, such users traverse a wide expanse of social networks which include networks of general interest as well as those that are vertically focused and connect individuals with interests in social responsibility. to be more specific-the the environment. My advertising focus would be placed on shopping sites and interaction sites. Profile placements within social networks would greatly build awareness across and within peer groups via the internet (Paley 2005). The TV ad would comprise of an immaculate display of the manner in which the car brand is in touch with and harmonizes with nature. Its aesthetic appeal is in line with the very essence of a sustainable environment that would be the focus of the ad. The ad would target a major sporting league event that attracts a considerable populace, namely the NFL. As such, it would be able to appeal to an enormous consumer base. The physical placements would be placed in public locations visited by a myriad of people (Ryan & Jones 2009). I would place ads in seats within public parks, and in the bus, shelters lit by photovoltaic cells to depict the green consumerism tied with the car brand. The Toyota Prius campaign that harmonizes nature, man, and machine highlights want the consumer wants-advanced technology, interior space, and more power while simultaneously being friendly to nature through tailpipe emissions of low quantity.
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