Heineken and UEFA Euro 2020 Sponsorship Article

Heineken and UEFA Euro 2020 Sponsorship Article Heineken and UEFA Euro 2020 Sponsorship Article One reply is needed with a minimum 100 words (In Marketing Subject). 2) NURS 210 Contemporary Topics in Nursing- Philosophy of Nursing Rubric Philosophy of Nursing Paper (25%): Maximum 2 pages excluding title page. There are no references required in this assignment. This is your personal philosophy of nursing. Upload the paper including the title page into the Assignment Link located in Week/Unit 10 in Course Materials. Reflect on what is important to you as an individual and as a nursing student. Think about what you believe and what you value. Develop a paper that includes the following: Personal Values (25 pts): In one brief paragraph identify 3-5 values and beliefs that are important to you personally. NURS210 Heineken and UEFA Euro 2020 Sponsorship Article Summary Professional Values (25 pts): In one brief paragraph identify the values and beliefs that you feel are important in nursing and why you feel they are important. Alignment of Values (25 pts): In one brief paragraph describe where your personal values/beliefs align with the values/beliefs in nursing. Conclusions (25 pts): In one brief paragraph, based on your personal and professional beliefs/values, explain how you hope to make a difference in the lives of others as a registered professional nurse at home, where you hope to work, and in your community. Please, check out the file for additional information and instructions. Heineken and UEFA Euro 2020 Sponsorship Article _reply_and_1_assignment__11_17_19_.docx Heineken and UEFA Euro 2020 Sponsorship Article . 1st) Reply with one of your peers with 1 substantial response postings minimum 100, and give at least one citation to each one. {I mean [Only 1 response]. The response (reply) should be a minimum of 100 words} (Marketing) Student (N.D.) Sponsorship Article Summary “Heineken agrees deal to sponsor Euro 2020 and renews champions league partnership” was written by James Ayles on November 13, 2019 and was published on Forbes’ online database. This article explains that the well-known beer company, Heineken, is the new official sponsor of UEFA Euro 2020. According to the editors of Encyclopaedia Britannica, UEFA Euro is the Union of European Football Association’s European football championship and it takes place every four years. This is an awesome opportunity for Heineken because the tournament is watched all over the world. “Included in the sponsorship, Heineken will have pouring rights at stadiums, in fan zones, and villages, LED pitch-side branding exposure, digital rights, man of the match presentations, and ticket giveaways” (Ayles, 2019). In addition, Thierry Henry, European Championship winner, will become their ambassador for the tournament. They believe Henry will have a great presence on social media and engage with the fans (Ayles, 2019). With the help of the sponsorship and ambassador, Heineken will attract more customers. Analysis A sponsorship involves paying a fee to have your name associated with different things. This can include: a venue, apparel, an event, a cause, and much more (Principles of Marketing, 2015). I think Heineken sponsoring a sporting event is an excellent idea because many people drink beer while watching sports and it reaches a specific target market. Nine benefits of sponsorships are (Friedman, 2019): 1. 2. 3. 4. 5. 6. 7. 8. 9. Shape consumer attitudes Build brand awareness Drive sales Increase reach Generate media exposure Differentiates yourself from competitors Take on a “corporate citizen” role Generate new leads Enhance business, consumer, and VIP relationships This article proves that even huge, well-known companies need to stay present in the industry and continue to market their products. Sponsorships are a great way to refresh consumers on the business’ existence, a new product or a new brand. For example, the Heineken name will be at every single game of the tournament, every single concession stand and all over each stadium. Consumers will be forced to see their name and the beer they sell. That image will stick in the consumers’ mind even after the event, when they are at the grocery store or want to try something new. I think this sponsorship will be very successful for Heineken because of how popular this sporting event is and the global reach they will obtain. Over two billion people watched the 2016 championship on television (ESPN, 2016). That is just the championship alone, that does not include all the other games before that. I would assume the turn out for the 2020 event will increase and event itself will have more attendants.NURS210 Heineken and UEFA Euro 2020 Sponsorship Article Summary ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS Heineken and UEFA Euro 2020 Sponsorship Article . Overall, I think this is a fantastic move for Heineken and I believe will have an amazing return on investment. References Ayles, J. (2019, November 13). Heineken agrees deal to sponsor Euro 2020 and renews champions league partnership. Retrieved November 13, 2019, from https://www.forbes.com/sites/jamesayles/2019/11/13/heineken-agrees-deal-tosponsor-euro-2020-and-renews-champions-league-partnership/#32efa2a827ed. ESPN. (2016, December 15). Euro 2016 seen by 2 billion on TV; 600m watch final. Retrieved November 14, 2019, from https://www.espn.com/soccer/europeanchampionship/story/3020465/euro-2016-seen-by-2bn-on-tv-and-600m-watch-final. Friedman, S. (2019, October 7). Learn about sponsorship and how to use it to improve marketing. Retrieved November 14, 2019, from https://www.thebalancesmb.com/sponsorship-a-key-to-powerful-marketing-2295276. Principles of Marketing. (2015). University of Minnesota Libraries Publishing. Creative Commons Attribution NonCommercial ShareAlike. The Editors of Encyclopaedia Britannica. (2019, March 28). European championship. Retrieved November 13, 2019, from https://www.britannica.com/sports/European-Championship. 2nd) Philosophy Nursing Paper: Philosophy of Nursing Paper (25%): Maximum 2 pages excluding title page. There are no references required in this assignment. This is your personal philosophy of nursing. Upload the paper including the title page into the Assignment Link located in Week/Unit 10 in Course Materials. Reflect on what is important to you as an individual and as a nursing student. Think about what you believe and what you value. Develop a paper that includes the following: • Personal Values (25 pts): In one brief paragraph identify 3-5 values and beliefs that are important to you personally. • Professional Values (25 pts): In one brief paragraph identify the values and beliefs that you feel are important in nursing and why you feel they are important. • Alignment of Values (25 pts): In one brief paragraph describe where your personal values/beliefs align with the values/beliefs in nursing. • Conclusions (25 pts): In one brief paragraph, based on your personal and professional beliefs/values, explain how you hope to make a difference in the lives of others as a registered professional nurse at home, where you hope to work, and in your community. NURS 210 Contemporary Topics in Nursing Philosophy of Nursing Rubric Criteria Exceeds expectations 90-100% Personal Values/Beliefs 25% In one brief paragraph identifies 3-5 or more values and beliefs that are important to you personally. APA formatting is correct (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is clear, organized, and flows logically. . Professional Values/Beliefs 25% In one brief paragraph thoroughly identifies the values and beliefs that you feel are important in nursing and why you feel they are important. APA formatting is correct (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is clear, organized, and flows logically. Meets Expectations 80-89% In one brief paragraph identifies 3-5 values and beliefs that are important to you personally. Minimal APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is generally good with minimal grammatical errors.NURS210 Heineken and UEFA Euro 2020 Sponsorship Article Summary Heineken and UEFA Euro 2020 Sponsorship Article . In one brief paragraph adequately identifies the values and beliefs that you feel are important in nursing and why you feel they are important. Minimal APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is generally good with minimal grammatical errors. Partially Meets Expectations 70-79% In one brief paragraph identifies fewer than 3 values and beliefs that are important to you personally. Minimal to multiple APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is unclear with grammatical errors. In one brief paragraph partially identifies the values and beliefs that you feel are important in nursing and why you feel they are important. Minimal to multiple APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is unclear with grammatical errors. Does Not Meet 0-69% Does not address the requirements of this assignment or did not complete the assignment. Does not address the requirements of this assignment or did not complete the assignment. Alignment of Values/Beliefs 25% In one brief paragraph thoroughly describes where personal values/beliefs align with the values/beliefs in nursing. APA formatting is correct (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is clear, organized, and flows logically. In one brief paragraph adequately describes where personal values/beliefs align with the values/beliefs in nursing. Minimal APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is generally good with minimal grammatical errors. In one brief paragraph partially describes where personal values/beliefs align with the values/beliefs in nursing. Minimal to multiple APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is unclear with grammatical errors. Does not address the requirements of this assignment or did not complete the assignment. Conclusions 25% In one brief paragraph, based on personal and professional beliefs/values, thoroughly explains how you hope to make a difference in the lives of others as a registered professional nurse at home, where you hope to work, and in your community. APA formatting is correct (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is clear, organized, and flows logically. In one brief paragraph, based on personal and professional beliefs/values, adequately explains how you hope to make a difference in the lives of others as a registered professional nurse at home, where you hope to work, and in your community. Minimal APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is generally good with minimal grammatical errors. In one brief paragraph, based on personal and professional beliefs/values, partially explains how you hope to make a difference in the lives of others as a registered professional nurse at home, where you hope to work, and in your community. Minimal to multiple APA formatting errors (title page, double spacing, one inch margins, font size & style, and left alignment). Writing is unclear with grammatical errors. Does not address the requirements of this assignment or did not complete the assignment. …NURS210 Heineken and UEFA Euro 2020 Sponsorship Article Summary Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10

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