Global Marketing EnvironmentThis competency assessment assesses the following Outcome:MT219M2-2: Examine global interconnectedness as it applies to marketing.Organizations interested in pursuing global markets must consider the external environment. Many of the same environmental forces that relate to domestic markets also apply to global markets (Lamb et al., 2021). You will look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace.In this assessment, you will practice scanning the global marketing environment (i.e., environmental analysis) for opportunities or threats to expansion in a country of your choice outside the U.S. for Persimmon Bakery as the owner.Scenario: You are the owner of Persimmon Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in eight regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries.Your task is the following:Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for Persimmon Bakery as the owner by addressing the checklist items in a minimum 10-slide Microsoft® PowerPoint® presentation with audio and audio notes.Checklist:Step 1: Cultural FactorsIdentify several cultural factors in the country you are pursuing that may affect market expansion of the bakery, such as: behavior patterns, the concept of time, lifestyle, etc. You can use Commisceo Global Consultants website to research country cultural factors.Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response.Step 2: Demographic FactorsIdentify at least four (4) demographic factors in the country you are pursuing, such as education, the size, growth, density, and age of the population, etc. Use the U.S. Census International database as a source of reference for the demographic information. It allows you to look up data by country and years.Explain why these demographic factors are opportunities or threats to entering this market.Step 3: Economic FactorsAccess The World Factbook from the CIA and select the country of choice in the upper right hand corner search box.Identify these three economic factors in the country you are pursuing: GDP per capita (see the Learn: reading resources area), GDP growth rate, and the unemployment rate in your chosen country.Explain why these economic factors are opportunities or threats to entering this market based on the country you chose.Use bulleted points to make your main points (34 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Adding the audio necessitates having either a built-in microphone in your computer or a headset with microphone to record the audio portion. Access instructions for adding audio to your presentation.Step 4: Political/Legal Forces-Go to the World Bank Groups Doing Business website and note the Ease of Doing Business ranking-Then go the World Economic Forums website for country and regional trends from the NRI.Provide the four rankings for your chosen country.Explain whether these political/legal considerations represent opportunities or threats to entering this market. Why?Step 5: Technological ForcesExplain how your countrys networked readiness ranking will present an opportunity or a threat to the success of Persimmon Bakery in the country that you chose. Why?Step 6: Geographical FactorsUsing the CIA World Factbook source, explain whether geographical factors are possible opportunities or threats to entering this market, considering distribution of your product. Please explain your response.Step 7: SummaryBased on your analysis, explain whether you would pursue expansion into your selected country for Persimmon Bakery abroad. Why, or why not?Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery regardless of your decision to expand into the country market or not: exporting, licensing, franchising, or joint venture (see the Learning Activity).Use bulleted points to make your main points (34 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Provide a minimum of 10 PowerPoint slides with audio and audio notes and an additional title and references slide. Your PowerPoint should be original and submitted to the Dropbox.Directions: Adding the audio to your PowerPoint presentation necessitates you having either a built-in microphone in your computer or a headset with microphone to record the audio portion.Save your audiovisual presentation (Example: TAllen-MT219M2.pptx), and then submit it to the Dropbox.Step 1: Cultural FactorsAccess Commisceo Global Consultants country cultural factors. Once you enter a country, scroll all the way down to see all the country information (you do not have to download it).Step 2: Demographic FactorsAccess demographic data at the U.S. Bureau of the Census: International database. (Go the main site, then do a search for International database and this database should come up.)Step 3: Economic FactorsAccess The World Factbook and select the country of choice in the upper right hand corner search box.Step 4: Political / Legal Forces-Go to the World Bank Groups Doing Business website and note the Ease of Doing Business ranking (1= easiest) and Starting a Business (1= easiest) and Registering Property (1= easiest) for your chosen country.-Go the World Economic Forums website for country and regional trends from the NRI, scroll down to Table 2, and note the ranking of the political and regulatory environment by country (1 = best environment).Step 5: Technological FactorsIdentify the ranking of networked readiness for your country (1 = most networked) on the World Economic Forum website.Step 6: Geographical FactorsUse the CIA World Factbook sourceStep 7: SummaryRecord the audio portion ReferencesCommisceo Global Consultancy (2017). Country guides. https://www.commisceo-global.com/resources/country-guidesLamb, C. W., Hair, J. F., & McDaniel, C. (2021). MKTG13: Principles of marketing. Cengage.U.S. Central Intelligence Agency. (2018). The world factbook. https://www.cia.gov/the-world-factbook/U.S. Department of Commerce (2018). International programs. U.S. Bureau of the Census. https://www.census.gov/data-tools/demo/idb/#/table?YR_ANIM=2021&menu=countryViz&COUNTRY_YEAR=2021&dashPages=DASHWorld Economic Forum. (2021). The global information technology report 2016. https://www.weforum.org/reports/the-global-information-technology-report-2016
Order Solution Now at a 15% Discount!
Why Hire a Professional Essay Writer from DoMyHomework
Quality Urgent Essays
Domyhomeworkk online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.
Professional and Experienced Academic Writers
A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.
Affordable Urgent Assignment Help
Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At domyhomeworkk.com, we guarantee you cheap and urgent essay help without compromising the quality.
24/7 Available Urgent Essay Writing Service
Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.
Plagiarism Free Essays Online
The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.
Wow Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.