Serious about Sustainability?Its got to be one of the most convenient products everespecially for consumers who want their coffee (or tea or other hot beverage) efficiently delivered without much hassle. The Keurig K-Cups® were invented in 1992 by John Sylvan. Like any innovator, Sylvan was looking for a better way. For him, it was finding a better way to provide his 3040 daily cups of coffee in a way that was customizable and easy. The single-serve brewing pod he created became the Keurig K-Cup. Interesting note: Keurig translates to neat in Dutch, and the Keurig machine and its ubiquitous K-Cup arequite neat. The single-brew machine is a very efficient and convenient alternative to the traditional coffee pot or to stopping and picking up drive-through coffee every morning. However, what Sylvan didnt anticipate was (1) the overwhelming popularity of the approach and (2) the amount of waste the single-serve pods would create because of that popularity.Today, almost one in three homes has a pod-based coffee machine. And the sales of those pods accounted for a vast majority of the revenues of the company that makes themKeurig Green Mountain. The companys mission is A Keurig brewer on every counter and a beverage for every occasion. And the company is taking another step toward that goal of a beverage for every occasion through its partnership with Coca-Cola Company. It will begin selling, at the end of 2015, a machine called Keurig Cold, which will be used to dispense Cokes various brands. The Dr Pepper Snapple group also recently signed on to allow its flavor options for the new machine. Although the Keurig machine is popular and a convenience, it also has a more troubling characteristic: the constant need to buy more K-Cups. Theyre designed as single-serve, and with 9.8 billion of them sold in 2014, thats a lot of K-Cups hitting landfills, because they are not recyclable. Those 9.8 billion K-Cups would circle the globe more than 12 times.Environmentalists have criticized the company for its slow response to creating and selling a recyclable version of the pod. And its not that it cant be done. For instance, when the K-Cup design patent expired in 2012, other companies brought out single-serve cups that are completely biodegradable and recyclable. To further highlight the sustainability issue, an anonymous YouTube video called Kill the K-Cup hit the Internet in early 2015. The apocalyptic nature of the video highlighted the extreme waste and irresponsibility of continuing to make coffee in a way that simply cannot be sustained. It was eventually revealed that the creator of the video was a production company in Halifax, Nova Scotia, whose employees loved their Keurig until they began to notice the growing pile of discarded K-Cups that, despite great Canadian recycling programs, could not easily be recycled.So what does the company say? Keurigs chief sustainability officer, Monique Oxender, says that the company isnt happy with its track record either. In 2014, the company pledged to create a fully recyclable version of the K-Cup by 2020. Of course, the critics have jumped all over the 2020 goal saying that five years is a long time to continue to fill up landfills and pointing out that the plastic used in the K-Cups will never be able to be fully recyclable because of the type of plastic it is. In its annual sustainability report, Keurig Green Mountain describes its efforts to strengthen its global citizenship and sustainability leadership.71 (Links to an external site.) Others have said that despite the outcry against the K-Cups, there are some sustainability benefits to the Keurig machine and its single-serve pods. For instance, theyre likely to save electricity over a coffee pot thats constantly on to keep the coffee warm. Also, the pods have been shown to be a more efficient way of extracting coffee from grounds, thus saving resources. And other approaches to coffee making likely use more water in brewing coffee that may not actually be consumed and then dumped down the drain. So, although environmental awareness is never a bad thing, are the critics overreacting to the situation?Prepare a 2-page paper answering the following questions. Remember, use 10-12 pt font and APA format!What global issues do you see here? What ethical/socialresponsibility issues do you see here?Arethe critics overreacting to the situation? Do you think Keurig Green Mountains managers are handling this situation in the best way, ethically and responsibly? What else could they do to be more ethical and responsible?Are Keurigs proposed actions best described as social obligation, social responsiveness, or social responsibility? Explain.What do you think the statement environmental awareness is never a bad thing means?
So much stress and so little time? We’ve got you covered. Get your paper proofread, edited or written from scratch within the tight deadline.
Why Hire a Professional Essay Writer from DoMyHomework
Quality Urgent Essays
Domyhomeworkk online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.
Professional and Experienced Academic Writers
A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.
Affordable Urgent Assignment Help
Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At domyhomeworkk.com, we guarantee you cheap and urgent essay help without compromising the quality.
24/7 Available Urgent Essay Writing Service
Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.
Plagiarism Free Essays Online
The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.
Wow Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.