[Get Solution] Marketing Analysis
PedalSpark is about to introduce a cheaper, entry-level electric bike, which it was expected to appeal to a broader customer base. Pretend you are Mark (CMO). You must write a 1,250-word report to PedalSparks CEO with your recommendations on how to move forward. Task 1: Assess the PedalSparks current business situation and Gideons (sales manager) proposition to sell the companys new bike model on Amazon. Should PedalSpark start selling on Amazon? Yes or No? Justify your answer. Task 2: Provide recommendations at the strategic and tactical levels that are consistent with your decision. You must make use of all elements of the marketing mix. https://www.clearpointstrategy.com/strategy-vs-tactics/
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