Four Ps Approach to Marketing

Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? Please, provide at least two examples.  Your analysis should be a minimum of 1 to no more than 2 pages in length not including the title page and references. Apply research from viable and credible sources (e.g., academic journals, economic periodicals, books, etc.) in an analysis of the above questions.  An unsupported opinion is not appropriate and will not earn full credit. Use in-text citations to identify the source of every idea that comes from your sources.  You will earn credit only for your own original work (paraphrase, do not quote).  There is no credit for quoted content.  More importantly, using any quoted content without properly identifying it as such will result in a zero for the Assignment.   See https://writing.wisc.edu/Handbook/QPA_paraphrase.html for an explanation of the difference between paraphrasing and plagiarism.  Let your instructor know if you have any questions about this fundamental rule of scholarship.

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