[SOLVED] Fashion and Personal Identity

Create a 8 pages page paper that discusses fashion and personal identity. In addition, fashion is an important aspect that differentiates gender different identities of different people in the society. The following are identities realizable from the fashion of an individual. Currently, fashion has taken the wave in people’s dressing and unlike in history where there was no much fashion.Fashion is one of the ways that describes people’s identity. Current fashion depicts women as sexual objects in the society. The problem arising from fashion starts right from the clothes’ producing companies such as Gucci, which is a popular high fashion brand. The company’s advertisements mainly focus women selling the products. In most cases, the women in the advertisements are either surrounded by many men or half-naked. For example, in the photograph above used by Gucci Company for advertising, the product occupies about 15 percent of the picture. In the advert, the company is selling Gucci Guilty’s fragrance.To make matters worse, the topless woman being kissed and caressed by the man is the most attention grabbing. At the same time as the woman is being caressed and kissed by the man, she looks towards the viewer in a seductive manner. The lips of the woman in the picture are painted bright red, which is known to be sexy. In addition, the woman puts her arm around the neck of the man. The entire picture centers on the intimate pose of the man and woman. These kinds of advertisements draw huge attention because they show the woman in a sexual manner. However, to market the product effectively, it would be better if the woman held the perfume bottle or do something attracting attention to the perfume and not to her body or herself only.Calvin Klein Clothing Line is another company whose advertisement for male jeans try to persuade the customers to purchase from their clothing line because their jeans trousers could boost sex of the man wearing it. The advertisement convinces male buyers that wearing jeans from Calvin Klein, they will look sexy and wanted by attractive women. The advertisement incorporates sex in its advertisements but still present women as sex objects. The picture tries to prove that when a man wears a Calvin Klein Jeans, he is in a position to get a woman like the one in the picture above. From the above photographs, it is clear that most clothing lines apply sex appeal to sell their perfumes, clothing, and alcohol.


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