Custom T-shirt Business
Your best friend, Susan Stewart, has started a highly successful custom T-shirt business from your dorm room. Susan is an art major, and each week she creates a limited edition T – shirt focusing on the lyrics from up – and – coming indie bands. You, as an MIS major, see the advantages Susan could reap by porting her business to the Internet. Susan, as an art major, does not like technology and does not believe she needs it to grow her business. Do you agree or disagree that Susan needs to compete online? How can creating an ebusiness benefit Susan? What are the challenges Susan will face as she moves her business to the Internet? How could Susan use Web 2.0 to build loyalty among her followers?