[SOLUTION] Current Retail Environment

Each student or team of students is required to submit a report (8-page minimum, single spaced; no maximum length) either analyzing and critiquing a retail organization’s strategy and operations or analyzing a market and proposing a retail business start-up (create a new business) and the strategic marketing plan to enable a success launch. Companies whose strategy and operations are thoroughly discussed in the text may not be selected. Students may select small, medium, or large retailers. They may select local, regional, or national firms, publicly traded or privately held. Students should use secondary sources of information (e.g., the Wall Street Journal, Forbes, Fortune, Barons, and SEC filings) to discover more about the organization’s strategies, tactics, and operations. Whether articles are available and how many depends on the nature of the firm. Large, national, publicly traded retailers offer more strategic, tactical, and operational content that is discoverable and thus able to be critiqued. However, critiquing a local, smaller firm may present the opportunity to interview the owner, customers, more easily observe customer buying behavior and operations and thus investigate more deeply into the challenges and opportunities facing the organization. If a small firm is selected include a section on how the firm can significantly grow the business. Students may analyze and critique a business they might be interested in purchasing. A critique focused on purchasing a retail business must include a price range for purchase with justification. In addition to the private sector, students may choose non-profit or government organization if there is the equivalent to a retail function (i.e., a government agency that serves individual consumers, e.g., the DMV). A state or federal agency that monitors an industry would not be acceptable. If a student chooses an institution not in the private sector the student must explain how the context of non-private sector institution is different from the private sector and the impact that has on strategy and operations. For example, in the government sector the cost of higher levels of customer service may not be justified or may be very difficult to accomplish given how resources are allocated and the difficulty of raising taxes. The competitive environment for non-profit and government organizations is very different than private sector markets and how these differences impact the operation of the organization must be discussed in the report.  Students must use a strategic plan to organize the report or start-up plan. The book is organized as a strategic typology plan and thus, the table of contents in the book may be used. Other strategic and operational typologies are found throughout the text with examples as follows: pages 10-14, pages 22-23, figure 2-8 (p. 38), figure 2-9 (p. 39), pages 52-74, Figure 3-1 (p.53), Table 3-5 (p. 71), Table 3-6 (p. 72-73), pages 76-79, pages 498-511, Figure 20-2 (p. 499), Figure 20-3 (p. 500), Figure 20-6 (p. 507), Figure 20-7 (p. 510), Figure 20-8 (p. 511). The retail auditing material in Chapter 20 may be particularly helpful in critiquing a retailer’s strategy, tactics, and operations. It may also be very useful (i.e., not required) to interview the owner or local store manager (or equivalent) of the organization being critiqued to get their insights into strategies, tactics and operations and other relevant information. The students should make an appointment with the manager and explain the assignment and have prepared questions that reflect knowledge of the retail organization. The interview may lead to a job in the management trainee program or more generally! Students may create their own typologies/ plans mixing various approaches but the typology should cover all important strategic, tactical, and operational functions and the marketing mix that drive success in the marketplace. Once students have selected an organization or the startup option, the students should not change the selection without the approval of the instructor.

 

So much stress and so little time? Take care of yourself: let us help you with your task on
[SOLUTION] Current Retail Environment
Get a 20% Discount on this Paper
Get Help Now

Order Solution Now at a 15% Discount!

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Do My Homeworkk
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Chemical Engineering
Amazing. The writer delivered the draft earlier than expected, lol. I am pleased with the work; I hope my supervisor will like it too.
Customer 452443, September 1st, 2021
Other
THANK YOU SO MUCH!
Customer 452493, May 16th, 2022
Business Studies
I can't even explain how much your help meant to me. Thnk you always
Customer 452443, November 15th, 2021
Chemistry
Excellent services!
Customer 452443, November 11th, 2021
English 101
Great work!
Customer 452443, December 2nd, 2021
Nursing
A well-researched paper. Delivered before the deadline as well. Extremely pleased !!
Customer 452445, August 20th, 2021
Anthropology
Thank you
Customer 452445, August 20th, 2021
Education
Awesome work, responded well and clarified everything.. Would definitely recommend, great service
Customer 452445, September 8th, 2021
M5A1 Outline and Thesis
Paper was late
Customer 452457, November 15th, 2021
Nursing
Excellent! Followed directions and completed a great paper
Customer 452445, August 22nd, 2021
Finance
Wow! I should never have doubted you guys. Thank you for the excellent grade
Customer 452443, August 27th, 2021
Economics
Thank you!
Customer 452493, March 16th, 2022
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat