[ORDER SOLUTION] Critical Analysis of Covid-19 in Marketing

Word count: 2500 words (not including cover page, table of contents, figures and tables or references) Formatting: 12 point font, 1.5 spacing, Harvard referencing For this assessment I have asked you to write a critical analysis about the contemporary issue is the Coronavirus COVID-19 pandemic – and how Strategic Social Marketing can be used to tackle the issue. Strategic Social Marketing involves the use of marketing principles, concepts and techniques to influence behaviour and social change that benefit individuals and communities for the greater social good.  Your work for this piece of assessment should draw upon desk based scoping research of existing literature and knowledge to provide a background to the issue of COVID-19, and you should then identify and discuss why COVID-19 can be considered as a contemporary issue in marketing. You should then present a systems analysis about the influences on the social problem of COVID-19 and consider the competition to behaviour and social change to tackle the issue. You should also offer a critique of existing and previous efforts to tackle COVID-19. You should then provide some discussion of the implications emerging from your critical analysis and reflections on what future social marketing programmes should do to tackle COVID-19. Please make sure to define and explain key concepts, and to provide illustrative examples to support your arguments. Please use appropriate citation references when referring to concepts, data, research findings, or relevant examples in the text. In addressing this assessment item, you will need to apply knowledge of contemporary issues in marketing, and of strategic social marketing principles, concepts, and techniques to a real-world situation.

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