Community Involvement

STRATEGY, CONTROL, MARKETING, AND CORPORATE SOCIAL RESPONSIBILITY (50 points)Explain the business entry strategies you have selected for your target country. Why did you chose this particular strategy over other methods? (i.e. minimize cost, expand production overseas to avoid tariffs, etc.)Draft a mission statement for your business. The statement should identify why your business exists and what it strives to accomplish.Describe the methods of marketing/promotion for your business/product you believe would be the most successful. This should take into account the type of product/service and the current political/legal/economic/cultural environment your target country is in. Explain your reasons for choosing the methods you chose.Create a promotional tool for your business/product. This should be based on your analysis from the section above. (i.e. online ad, Groupon, website, billboard, radio ad, newspaper print ad, etc etc etc). This is what you will use for your “pitch” to the class.What are ways you can ensure that your company fulfillsits social responsibility? Form a proposal for how your business will respond to the following concerns:EnvironmentalLaborPublic TransparencyCommunity Involvement

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