[SOLUTION] Catering Business Plan

The 20 pages DO NOT include the title/cover page and bibliography/references.. Title Page with student name and course number.  Table of Contents using the outline following.  Executive Summary (not to exceed two pages)  (5 pts.)A. Triangle Love Catering Location Jonesboro GaB. Name(s), addresses, and phone number(s) of all key peopleC. Brief description of the business, its products and services, and the customer problems they solveD. Brief overview of the market for your products and servicesE. Brief overview of the strategies that will make your firm a successII. Vision and Mission statement  (5 pts.)A. Entrepreneur’s vision for the companyB. “What business are we in?”C. Values and principles on which the business standsD. What makes the business unique? What is the source of its competitive advantage?III. Business and Industry Profile (10 pts.)A. Industry Analysis1. Industry background and overview2. Significant trends3. Growth rate4. Key success factors in the industryB. Outlook for the futureC. Stage of growth (start-up, growth, maturity)D. Company goals and objectives1. Operational2. Financial3. OtherIV. Business Strategy  (10 pts.)A. Desired image and position in marketB. SWOT analysis1. Strengths2. Weaknesses3. Opportunities4. ThreatsC. Competitive strategy1. Cost-leadership2. Differentiation3. FocusV. Company Products and Services (5 pts.)A. Description1. Product or service features2. Customer benefits3. Warranties and guarantees4. Unique Selling Proposition (USP)B. Patent or trademark protectionC. Description of production process (if applicable)1. Raw materials2. Costs3. Key suppliersD. Future product or service offeringsVI. Marketing Strategy (20 pts.)A. Target market1. Complete demographic profile2. Other significant customer characteristicsB. Customers’ motivation to buyC. Market size and trends1. How large is the market?2. Is it growing or shrinking? How fast?D. Advertising and promotion1. Media used— reader, viewer, listener profiles2. Media costs3. Frequency of usage4. Plans for generating publicityE. Pricing1. Cost structurea. Fixedb. Variable2. Desired image in market3. Comparison against competitors’ pricesF. Distribution strategy1. Channels of distribution used2. Sales techniques and incentivesVII. Location and Layout (10 pts.)A. Location1.Demographic analysis of location vs. target customer profile2. Traffic count3. Lease/ Rental rates4. Labor needs and supply5. Wage ratesB. Layout1. Size requirements2. Americans withDisabilities compliance3. Ergonomic issues4. Layout plan (suitable for an appendix)VIII. Competitor Analysis (10 pts.)A. Existing competitors1. Who are they? Create a competitive profile matrix.2. Strengths3. WeaknessesB. Potential competitors: Companies that might enter the market1. Who are they?2. Impact on your business if they enterIX. Plan of Operation (5 pts.)A. Form of ownership chosen and reasoningB. Company structure (organization chart)C. Decision making authorityD. Compensation and benefits packagesX. Financial Forecasts  (20 pts.)A. Financial statements1. Income statement2. Balance sheet3. Cash flow statementB. Break- even analysisC. Ratio analysis with comparison to industry standards (most applicable to existing businesses)Source:  Essentials of Entrepreneurship and Small Business Management, 9th. Ed.,  N. Scarborough and J. Cornwall, Pearson Education Publishing, 2019.The paper will be in Word format, double spaced, one inch margins on all four sides, font and size is Arial 12, and use APA Style.  No other format, font, or size should be use


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