Value Creation and Measurement

As we have discussed, marketing is about creating value. We have not addressed how this value is measured. How is sales revenue forecast? Break-even analysis (Chapter 13) is another important consideration. Using your Portfolio Project topic, demonstrate how your sales revenue and your break-even point are calculated. *Product discussed is VSCO THE EDITING  P T THEHE  *Va*  *Value Measured  * sales revenue forecast *break even analysis *MUST BREAK DOWN CALCULATION

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