Comparative Analysis of Two Businesses

A TALE OF TWO BUSINESSES: A COMPARATIVE ANALYSIS OF TWO (2) BUSINESSES WITHIN A SIMILAR INDUSTRY, IN DIFFERENT GEOGRAPHICAL LOCATIONS BACKGROUND The decisions made by firms to compete and thrive in the market, are heavily influenced by their environments. Firms operate in different industries/market structures: Perfect Competition, Monopolistic Competition, Oligopolistic Competition and Monopoly Competition. Factors like the market size, target customers, products/services sold, and number of competitors can determine their behaviour and impact success (or lack thereof) over time. ASSIGNMENT REQUIREMENT You are required to select any TWO (2) businesses of your choice: ONE (1) local and ONE (1) international, operating in the same industry. You are expected to collect data regarding these selected businesses and then critically analyse and compare their competitive behaviours with respect to their own environmental factors. These findings together with relevant conclusions should be presented and submitted in a written report. The rubric provided with guide you in the content for the written report. the company that is locally which is in Jamaica is grace Kennedy limited and the international company is Heinz.

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