Airline Analysis Report

Module Learning Outcomes Assessed:Examine the strategic, economic, and/or financial elements of airlines across different strategic, economic, and/or financial areas.Understand the theoretical and real-life principles, which underpin, influence, and shape the industry.TaskYou need to identify Virgin Atlantic Airways airline’s strategy, analyse the financial performance and examine its Strengths, Weaknesses, Opportunities, and Threats. .This coursework requires you to familiarise yourself and keep up to date with Virgin Atlantic Airways. It requires you to analyse its annual report and any investor presentations (if publicly available); magazine articles (online or offline); newspaper reports; journal papers; books; or otherwise. The need for information to be publicly available is crucial.Mark Allocation1. Identify and examine the strategy of Virgin Atlantic Airways. For example, you may focus on, its markets in dynamics (for example 3-5 years), its value proposition, its key competitors, and / or its key sources of competitive advantage: 25%2. Analyse and comment on the financial performance of Virgin Atlantic Airways: 25%3. Identify and analyse Virgin Atlantic Airways’ strengths, weaknesses, opportunities, and threats: 40% (10% for each)4. References, spelling, grammar, report structure, and presentation: 10%You are reminded of expectations relating to plagiarism and collusion should refer to the Academic Conduct Guide for further guidanceImportant: please read! Academic conduct guide.

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