Business Case Summary

Author: Client Uploads

December 3rd, 2022

For individual Case Summary Assignment, briefly analyze the current situation and main business challenges of this firm. Also provide your responses to the case questions below. #1. What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does this make sense? #2. How did Taobao beat eBay? #3. Should Ma implement Zhao Cai Jin Bao? Why or why not?

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