Business and Management | Get Solution Now

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE __________________________________________________________________________ Course : Bachelor of Arts (Hons) Business and Management (Top- up) BAMD5 2022A Module : UGB321 E-Marketing Strategy MDIS Module Tutor : Mr. Frankie Lim Assessment : Individual Assignment Due Date : 30 April 2020 Weighting within Module : 100% __________________________________________________________________________ Assignment Submission Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment. PLAGIARISM/INFRINGEMENT STATEMENT All Assessments are subject to the University’s Policy on ‘Cheating, Collusion and Plagiarism’. Students found guilty of this are subject to severe penalties. This is an INDIVIDUAL piece of work – If there is evidence that the work is not wholly attributable to you, the University’s policy on ‘Cheating, Collusion and Plagiarism’ will be applied. Link to University Academic Integrity and Misconduct Policy? METHOD: 100% Practical: The medium chosen for the students’ work should be co- created between the teacher and the student. BRIEF OUTLINE: This practical assessment requires students to complete a set of four tasks. These are designed to meet the module’s learning outcomes and allows the student’s work to be presented in a digital marketing form. The assessment provides students the opportunity to decide on an appropriate format and medium for the delivery of their work, with the agreement of the module lead.BRIEF OUTLINE OF TASK: Students are required to complete each of the four tasks:Task one Co-creation of format and medium.Task two Creation of content piece number one.Task three Creation of content piece number twoTask four Digital marketing analytics.Below is an example of what a student’s assessment journey may look like:Format MediumVideo Creating a vlog channel such as YouTubeAudio Creating a podcast channel such as Buzz SproutWritten Creating a blog site such as Blogger.comUGB 321ASSESSMENT CONTEXT: Task One: Students should decide if they would like to submit their work by either a video, audio, or written format. This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio) or blogging (written) channel. Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed with the module tutor. Task Two: Case Study Create a piece of digital content [15-minute vlog or 15-minute podcast or 850-word blog post] critically evaluating either one of the topics below: Option 1:Covid-19 coronavirus has created an unprecedented global pandemic, health hazards and economic disruptions worldwide. Every country’s government has their own strategy to confront the major threats. The crux of Singapore’s strategy is to slow down the infection rate and maintain it at as low a level for as long as possible, Health Minister, Mr Gan Kim Yong said in Parliament (The Straits Times, 25 March 2020). This will help the country to better conduct epidemiological investigations, contact tracing and quarantining of close contacts, to prevent further spread and to preserve healthcare capacity to care for the more severe cases. Singapore’s 3-pronged strategy to fight Covid-191. Reduce importation of cases2. Detect and isolate cases early3. Emphasis on social responsibility and good personal hygiene Subsequently, a ‘circuit-breaker’ was implemented for two months and later lifted with a series of new measures under Dorscon Orange alert. Throughout, there was an emphasis of public education, enforcement and support. Recently, there has been no local transmission for the past days and imported transmissions contained. As such, The Prime Minister has just announced that we will be moving into Phase 3 with more relaxation on 28 December 2020 with the availability of the vaccines from then on.UGB 321Students should critically evaluate the following aspects:? The identification of the first imported case of Covid-19 in Singapore and how it transmitted and eventually to the local community.? The public education campaign on Covid-19 using integrated media strategy.? Covid-19’s digital marketing strategies and how they continued to engage the community through various online channels? How supporting brands apply various digital platforms and give examples of how they utilised social media to engage target audiences during the Covid-19 period? What were the digital marketing objectives in relation to Charlesworth (2018)?? How could relevant, credible academic/practitioner models (such as McGruer, 2020) be applied to the campaign?

Order Solution Now

So much stress and so little time? Take care of yourself: let us help you with your task on
Business and Management | Get Solution Now
Get a 20% Discount on this Paper
Get Help Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Do My Homeworkk
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Wow! I should never have doubted you guys. Thank you for the excellent grade
Customer 452443, August 27th, 2021
Thank you! :)
Customer 452493, May 14th, 2022
Good work, professional and beat the deadline. Thank you so very much
Customer 452445, August 24th, 2021
Thank you - much appreciated!
Customer 452493, April 2nd, 2022
Business Studies
I can't even explain how much your help meant to me. Thnk you always
Customer 452443, November 15th, 2021
Excellent! Followed directions and completed a great paper
Customer 452445, August 22nd, 2021
The paper was done to my satisfaction. Thnk you.
Customer 452443, November 18th, 2021
Although the paper did not make it at the requested time, the writer did reach out to me and asked for a short extension which I was okay with.
Customer 452493, March 16th, 2022
Thank you! Will definitely use the writer again.
Customer 452443, October 22nd, 2021
Customer 452493, May 16th, 2022
Thank you!
Customer 452493, March 16th, 2022
Customer 452493, April 12th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat