[SOLUTION] Brand Extension Marketing Plan

In this assignment, you will be assessed based on the following Outcome:GB530-3: Develop strategic marketing plans.This week you will complete and submit an entire Brand Extension Marketing Plan (BEMP) on the behalf of an existing for-profit organization.Using the Marketing Plan guide found in Course Documents, you will now put it all together. Be sure to review the Sample Marketing Plan (Pegasus Sports International) in Chapter 2 of your Kotler text.1.0 Executive SummaryIn 4–6 paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include:ProductBenefitsTarget marketsCustomer needsValue propositionSales projectionsWhen you project to break-evenYour keys to success2.0 Situational AnalysisWrite a 1-paragraph summary of the current situation2.1 Market Summary(write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)In a 1–2 paragraph summary, address:What are your target customer groups? Why?What are your projections for the growth of this market?2.1.1 Market Demographics (refer to your Kotler text for helpful definitions/explanations)Carefully define the demographic profile of your target market.In a similar fashion, define the geographic target area you are choosing.What are the behavior factors that will influence your decision-making?Define thevalues and lifestyles (psychographics) of your target market.2.1.2 Market Needs (refer to your Kotler text to make certain you understand these terms)What are the benefits that are important to your customer base? What needs do they have?Include both customer needs and the customer value assessment.2.1.3 Market TrendsIdentify and explain at least three trends that will influence how your customers view your product. These should be trends going on in the industry or the environment; these are trends that your company/product can respond to in some way. Remember: Trends are long term; fads are short term.

 

So much stress and so little time? Take care of yourself: let us help you with your task on
[SOLUTION] Brand Extension Marketing Plan
Get a 20% Discount on this Paper
Get Help Now

Order Solution Now at a 15% Discount!

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with Do My Homeworkk
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Chemistry
Excellent services!
Customer 452443, November 11th, 2021
Nursing
A well-researched paper. Delivered before the deadline as well. Extremely pleased !!
Customer 452445, August 20th, 2021
M5A1 Outline and Thesis
Paper was late
Customer 452457, November 15th, 2021
Nursing
Good work, professional and beat the deadline. Thank you so very much
Customer 452445, August 24th, 2021
Education
Looks good. Thank you!
Customer 452523, September 27th, 2022
Finance
Excellent. Thnk you
Customer 452443, October 22nd, 2021
Classic English Literature
Much appreciated - thank you very much!
Customer 452493, April 13th, 2022
Management
Job done to satisfaction. Thank you!
Customer 452443, October 31st, 2021
English 101
Great work!
Customer 452443, December 2nd, 2021
Nursing
Looks good. Thank you!!!
Customer 452503, April 25th, 2022
Economics
Thank you - much appreciated!
Customer 452493, April 2nd, 2022
Chemical Engineering
Amazing. The writer delivered the draft earlier than expected, lol. I am pleased with the work; I hope my supervisor will like it too.
Customer 452443, September 1st, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code ESSAYHELP