[SOLVED] Audi in the Automobile Industry

Provide a 8 pages analysis while answering the following question: Evaluation of International Business Strategy of Audi in the Automobile Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Audi has followed a long-term expansion plan into emerging markets for the last five years. The marketing strategies entail the development of new markets and the expansion of the existing European markets. Audi has relied on superior manufacturing technology in order to increase its market presence in emerging markets such as China and India (Majaro, 2012,p 45). Audi has also standardized its products across all the markets. Audi has invested heavily in the development of Eastern Europe markets such as Russia and Latin America markets such as Brazil and Mexico that will offer additional revenues and reduce the business risks in the European market. The rapid economic development in the emerging markets offers vital business opportunities for Audi especially Chinese and Indian markets that have witnessed high growth in industrialization and high direct foreign investments.Lock (2003) asserts that Audi deals with luxury-oriented car brands and has maintained sophisticated manufacturing technology in its international business strategy (p 90). Audi constantly depends on high-quality cars that are fuel-conserving in order to offer the customers an advanced and modern driving experience that resonates with the target market expectations (Peng, 2009, p 110). Audi’s Ingolstadt plant produces the A3, A4 and Q5 vehicle models that attract a huge demand in China market. The German manufacturing plant that is based at Neckarsulm manufacturers more advanced cars such as the A7, A8, RS6 and R8 models that are innovative and have high performance-levels. In addition, Audi relies on the Gyor plant that is located in Hungary to manufacture Audi’s engines for the small car line such as the Audi TT and Audi TT roadster. Audi has also expanded its manufacturing centers to China and has established a manufacturing center at Changchun that mainly produced the car models that are desired by the local market such as A6L and Q5 vehicles. Surprisingly, Audi expanded further in the European market through establishing new plants in Spain where the Q3 model is manufactured and sold to the adjacent European countries such as Slovensko. Audi has easy access to manufacturing technology and can convert the raw metal materials into blank parts through the Audi production systems that improve the quality of the processing process (Loch, 2003, p 223).Audi has also used exportation to enter the international markets such as African countries and Middle East countries. Audi has identified numerous foreign distributors who are supposed to sell Audi car models under strategic agreements that foster high customer loyalty (Cunningham and Harney, 2012, p 115).International marketing strategyAccording to Harker (2009), the success of the international marketing strategy is greatly influenced by the national culture, the existing demographics, political environment and market conditions (p 34). Audi has aligned the marketing communication messages and channels with the dominant culture of each particular geographical market. Audi has adopted the marketing strategy with the Chinese and Asian culture in order to foster relationships with the suppliers. Though BMW is the global leader in the luxury vehicle industry, Audi has managed to capture a higher market share in China due to localized marketing strategies.

 

So much stress and so little time? Take care of yourself: let us help you with your task on
[SOLVED] Audi in the Automobile Industry
Get a 20% Discount on this Paper
Get Help Now

Haven’t found relevant content or pressed for time? –Don’t worry,  you have a team of Business professionals to help you.

All you need to do is fill in the order form in the upper right corner and upload the files that are crucial for your assignment. Also, don’t forget to specify whether your assignment has to be based upon specific research, theory, method, or program. After that, we will assign the most suitable expert to complete your assignment. You can always chat with your expert and ask any questions you have during the working process.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with Do My Homeworkk
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Classic English Literature
THANK YOU SO MUCH!!!! :)
Customer 452493, April 19th, 2022
Philosophy
Thank you! Will definitely use the writer again.
Customer 452443, October 22nd, 2021
Business and administrative studies
Thank you so much for your help!!!!!
Customer 452519, November 9th, 2022
Economics
Although the paper did not make it at the requested time, the writer did reach out to me and asked for a short extension which I was okay with.
Customer 452493, March 16th, 2022
Chemical Engineering
Amazing. The writer delivered the draft earlier than expected, lol. I am pleased with the work; I hope my supervisor will like it too.
Customer 452443, September 1st, 2021
Nursing
Excellent! Followed directions and completed a great paper
Customer 452445, August 22nd, 2021
Chemistry
Excellent services!
Customer 452443, November 11th, 2021
Finance
Excellent. Thnk you
Customer 452443, October 22nd, 2021
Finance
Thank you
Customer 452445, September 8th, 2021
Other
THANK YOU SO MUCH!
Customer 452493, May 16th, 2022
M5A1 Outline and Thesis
Paper was late
Customer 452457, November 15th, 2021
Nursing
Great services.
Customer 452443, November 22nd, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code ESSAYHELP