A Media Article

Case Study Files Overview For assessment tasks 2 – 5 you will base your work on ONE of the following case studies. The purpose of these assignments is to create a marketing plan and implement communication messages that address the issue outlined below. Each case study includes a media article that introduces the company, the product / brand and some aspect of the issue in question (be aware that there might be irrelevant information included in these articles). Cases Choose ONE of the following: Case Study 1: KFC Games Console Article here. Issue: KFC has teased the world with their new games console with chicken warmer. However, now they need a marketing strategy to effectively launch their product into the gaming market. Case Study 2: Pringles Ramen Noodles Article here. Issue: After success in Asia with its ramen noodles product extension, Pringles would like to launch Pringles Ramen Noodles globally. As a first step they will use Australia as a test market, representing Western markets, and need to develop a marketing strategy. Case Study 3: SAVRPak Food Packaging Solution Article here. Issue: SAVRPak needs a marketing strategy to expand its market among business customers and feels the pandemic situation provides them an opportunity to capitalise on their unique value proposition. Case Study 4: Upple Apple Fruit Drink Article here. Issue: While the creators of Upple think that families would be a good target for their drink they have not completed an analysis of the market. Upple needs a systematic analysis of potential consumers and a marketing strategy to effectively launch their produc

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